About StarUp
We are a software studio from Belo Horizonte, Brazil, building management systems for specific kinds of business.
Anyone running a small business in Brazil already spends the day solving problems. Management software should help with that, and too often it gets in the way: it asks the shop to change how it sells to fit the screen, and it hides the numbers in reports only support can read.
StarUp started in Belo Horizonte in 2015, building systems for people who have no IT department. Today there are eight, each made for one kind of business: pet store, restaurant, supermarket, church, real estate agency, small-business finance, corporate VPN and guest Wi-Fi. Each system speaks the vocabulary of its segment and adjusts to the routine of the people who use it. With one StarUp account you access and pay for everything you subscribed to.
We handle the technical side and keep everything running. The decisions about your business stay with you, and you have the numbers in front of you for each one.
StarUp. Shine free. Fly high.